Email marketing is one of the most effective ways to communicate with your customers. It is a great way to build a relationship with your customers, increase customer loyalty and drive more sales.
The following are some tips for building an email marketing campaign:
Create a compelling subject line
Subject lines are a crucial part of email marketing. The subject line is the first thing that your customer sees when they look at their inbox. It needs to be eye catching, compelling and persuasive enough for them to open it and read what you have written inside.
Write clear, concise and compelling copy
Some tips for writing good copy includes using words that are easy to understand and appeal to emotions – avoid jargon, buzzwords, and complicated sentences
Include a link to where the customer can take action
Be sure to include call to action phrases at the end of each paragraph.