Your email signature can be a powerful marketing tool, but most of us don’t take full advantage of its potential, instead choosing to sign off with nothing more than a name and email address. Follow these simple steps to up your email game by creating a stand-out email signature.

Know how people will read your emails

You’re probably pretty familiar with your own emailing habits—but do you really know how other people like to read emails? Make sure your signature includes contact information in a way that makes sense for readers. Are they most likely to be using their smartphone, their tablet, or their desktop? A one-size-fits all approach won’t work here—some clients or customers may prefer to call, while other will want to contact you via social media. Make sure you include the details most relevant to your audience, enabling them to get hold of you via whichever means is easiest for them. 

Add impact with colour

Use colours in your signature to make it more appealing and eye-catching. This could be in the form of a photograph of yourself underneath your name, adding a little personality to your communications. Make sure to keep it professional and branded, using fonts that customers will recognise as belonging to your business.

Use graphics to tell a story

An email signature is like a banner on your website. It’s your calling card and often overlooked—it gives you an opportunity to share information about yourself that wouldn’t otherwise be easily seen by potential clients. By using it as an opportunity to show off your personality, and/or advertise special deals or discounts, you can stand out among other emails in people’s inboxes. In the spirit of keeping things simple and clear, it’s best to advertise additional information using imagery, such as a banner beneath your standard signature, rather than a string of text. 

Use an address label template or online generator

If you get stuck, there are plenty of free and cheap signature email generators you can use as a template. The only limit is your imagination!